Business & Economy

Pen-and-Paper Is Killing Tier 2/3 Field Sales — How a Field Staff Tracking App Saves Your ROI?

In 2025, managing field teams with pen-and-paper is akin to sailing with an anchor strapped to your ship. India’s Tier 2 and Tier 3 cities are booming—CAGR for FMCG and retail in these markets is 12–15%—yet outdated sales processes are holding businesses back. Today, a field staff tracking app backe